Zimmerman Lehman : "Major Donors: The Key To Successful Fundraising"

Major Donors: The Key To Successful Fundraising

by Robert Zimmerman

  Newly Revised Version - Available Now

  $5.99 Download (48 pages, 6x9)
  $10.99 Paperback (48 pages, 6x9)

Zimmerman Lehman recently revised its guidebook, Major Donors: The Key To Successful Fundraising. This easy to follow guidebook is designed for busy board members and volunteers of nonprofits who want to help solicit funds through a major donor effort, be it an annual, capital, or endowment campaign. In simple to understand "how to" language you learn the specifics of a major donor campaign. It answers the questions:

what is a major donor?
how do you find one?
how do you conduct research about the individual?
how do you cultivate him or her?
who should ask and how to ask?
what is active listening and how do you close the deal?

Included is a detailed task list reviewing the mechanics of an organization's major donor campaign, along with sample major donor solicitation scripts and dialogues on making the appointment, the "dollar" ask and the visit. New in this revised section is a Prospect Worksheet form and an expanded campaign overview and practice role play.

About the Author

Zimmerman Lehman
582 Market St., Ste. 1112
San Francisco, CA 94104
800.886.8330 (outside the San Francisco Bay Area)
415.986.8330 (inside the San Francisco Bay Area)
415.986.2048 (facsimile)
zl@zimmerman-lehman.com (email)
www.zimmerman-lehman.com

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